Fractional Marketing and analytics leadership
Fractional Marketing and analytics leadership
Align marketing with the business—and the future.
We work alongside leadership to understand your company’s revenue model, customer journey, and market dynamics. From there, we help define strategic priorities, clarify positioning, and surface the most impactful growth opportunities. This includes evaluating your readiness to incorporate AI into your marketing workflows—from creative development to decision-making—to ensure you stay ahead of the curve.
Upgrade the systems behind smarter, faster marketing.
We assess your existing data flows, tracking architecture, channel reporting, and testing infrastructure to identify areas of opportunity. Working closely with your internal data and tech teams, we enhance attribution models, conversion tracking, testing infrastructure, and AI data readiness. Whether supporting media mix modeling or prepping your stack for AI integration, we help build a foundation for scalable, insight-driven execution.
Translate strategy into projects with clear goals and impact.
We help you identify specific marketing initiatives that align with your strategy and business objectives. Working collaboratively with internal and external teams, we scope projects, define roles, set timelines, and establish the KPIs that matter. AI opportunities are woven in where applicable to amplify resource impact—whether that’s testing automated creative, surfacing predictive insights, or accelerating learning cycles.
Grow the team while growing the business.
We meet regularly with your marketing team to review performance, assess progress, and support ongoing campaigns and experiments. Through 1:1 coaching and hands-on guidance, we help marketers sharpen their skills, elevate their thinking, and build confidence with modern tools. Our goal: a team that’s not just executing, but evolving—and fully equipped to lead what’s next.
All digital marketing is about performance - matching the channel and the investment with your desired business outcomes. At DataChoir we bring decades of practical, brand-side experience to digital performance marketing.
The key to digital marketing success starts and ends with data. Consistent and accurate data is required for both optimizing programs and reporting success. We can help ensure that the outcomes and KPIs being measured are directly in line with the goals of your company. If they are not, we will help create the data workflows to power your marketing efforts.
With data workflows in place, the performance marketing challenge becomes understanding and utilizing ad and media platforms to their full capability. This is a competitive endeavor, and the winner will be the most creative marketing team, willing to push the boundaries. DataChoir understands the importance of 'growth hacking' to power marketing across industries and across platforms.
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